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WRAL.com Success Story – Duke Continuing Studies

WRAL.com Success Story – Duke Continuing Studies

| April 14, 2014 | Reply

Who? Duke Continuing Studies: Provides classroom and online programs for members of the Duke University system. Challenge: Increase registration for upcoming courses, including Human Resources Certificate, Legal Nursing Certificate, Paralegal Certificate Results: “We are impressed with WRAL.com and the results of our advertising campaigns,” Program Manager, Rebecca Lentz said.  “The creative team understands our services and has created […]

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Hanna Gnann and Chris Overby on “Effective Sales Prospecting”

Hanna Gnann and Chris Overby on “Effective Sales Prospecting”

| April 10, 2014 | Reply

Friday, April 4, 2014, Hanna Gnann, Local Sales Manager for WRAL.com and WRAL Mobile, and Chris Overby, Sales Manager for the CBC Digital Elements team at WRAL, presented on behalf of WRAL.com for a Student Media Sales Training at North Carolina State University. The students that attended were from NC State and UNC Charlotte and […]

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The Convergence of Digital and Traditional Media

The Convergence of Digital and Traditional Media

| April 7, 2014 | Reply

In a world where technological advances are constantly providing a greater level of insight into our daily lives, digital media is continuing to prove that it is an effective advertising tool that can complement various forms of traditional media. Since 2011, more advertising dollars have been invested into digital media than any other form, with […]

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WRAL.com Success Story – Taxi Taxi of Raleigh

WRAL.com Success Story – Taxi Taxi of Raleigh

| April 7, 2014 | Reply

Who? Taxi Taxi of Raleigh: The first taxi service that offers eco-friendly vehicles for your public transportation needs. Challenge: Increase mobile app downloads Results: “We’ve seen a significant increase in the percentage of our mobile bookings since advertising with WRAL mobile,”Andrew Morton, Senior Director of Sales & Marketing Taxi Taxi said. “The ability to target our marketing […]

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