Latest Posts

Tracking Offline Advertising ROI with Online Techniques

Tracking Offline Advertising ROI with Online Techniques

| October 28, 2014 | Reply

Join me in mourning the loss of the previously coveted acronym, ROI. Within the ad industry, ROI is a term that has unfortunately lost much of its luster due to being lumped in with the various other “flavor of the […]

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French/West/Vaughan (FWV) Wins Two Bulldog Reporter Awards

French/West/Vaughan (FWV) Wins Two Bulldog Reporter Awards

| October 27, 2014 | Reply

Three cheers for our industry friends, and valued clients, French/West/Vaughan (FWV) for winning two tremendous industry awards in September. We are proud to work with your award-winning team! FRENCH/WEST/VAUGHAN WINS BOTH “CONSUMER AGENCY OF THE YEAR” AND “MIDSIZE AGENCY OF […]

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The Challenges of Marketing as a Local Political Candidate

The Challenges of Marketing as a Local Political Candidate

| October 15, 2014 | Reply

When you vote in the upcoming midterm election, turn over your ballot and look at the very bottom. There you will find the race for Wake County District Court Judges. In a crowded election season… judges strive to gain attention. Consequently, […]

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Getting Started

Getting Started

| October 6, 2014 | Reply

My days have begun and ended with the news since I can remember. Back in the days when there was only one TV per household, my parents found the morning and evening news to be the only suitable thing to watch. I would always go […]

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