CBC Audience Network

CBC Audience Network
 

In today’s digital landscape, consumers are constantly bombarded with advertising. Trying to make your business stand out is tough, making it vital to reach the right people, at the right time, with the right message.

As a local marketer, this competitive environment can be overwhelming. Let us help.

The CBC Audience Network provides a unique platform for all Capitol Broadcasting Company advertisers to geo-target, behaviorally target, retarget and pre-target their target audiences online. We work with advertisers to identify who their audience is, and then craft a plan to effectively reach their audience across WRAL.com and a network of premium national websites.

 


GEO-TARGETING:


Simply put, it rarely makes sense for a local business to advertise EVERYWHERE. Each business has a geographic footprint they want to focus on, and the CBC Audience Network provides you the ability to place a geo-fence around where your online ads are served.

We can geo-target by state, DMA, city and zip.


BEHAVIORALLY TARGET:

Behavioral targeting is the process of using first and third party data to identify online audience segments, and then serving those individual audience segments customized advertising.

BehavioralTargeting

The CBC Audience Network stands apart from our competitors in the market because we incorporate exclusive first party data from WRAL.com into our targeting. When combined with data from our national partners, we can build audiences more diverse and effective than anyone else in the market.

Once we have built your audience, we can reach them across a diverse range of top brand websites, including our very own WRAL.com

 


RETARGETING:

Prospects are coming to your website; however, they are not yet ready to commit to being customers. They are shopping around. It is important to keep your business top of mind as they research your competitors. Work with us to build a retargeting campaign to close the loop and funnel more of these prospects back to your site.
ReTargeting

 

ReTargeting


PRE-TARGETING:

Use the CBC Audience Network to tap into industry leading third party research from Nielsen, ComScore and Quantcast to identify major brand websites with high affinities for the products or services you offer.

PremiumNationalSites

We have already bundled together many of these top sites into over 60 audiences, which our advertisers can target with their display ads. A few of our current audience packages include:

• Auto
• Business
• Education
• Furniture
• Green
• Healthcare
• High household income
• Home improvement
• Insurance
• Jewelry
• Moms
• Parenting
• Real estate

BusinessIntelligenceNetwork_logo

BUSINESS INTELLIGENCE SNAPSHOT:

Go beyond the click and learn valuable insights about your customers. By simply placing an audience profile tag on your website, the CBC Audience Network can immediately begin to:
• Retarget visitors to your site

And

• Build audience profiles on:
o Users who visit your website
o Users who click on your display ads
o Users who convert on your site

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BehavioralData

Your business intelligence snapshot will provide valuable and actionable insights for your business. Use what you learn about your online consumers to adapt; optimizing campaign targeting, adjusting ad creative and enhancing the user experience on your website.


BUILD YOUR AUDIENCE

Chris Weatherly

Chris Weatherly

Chris Weatherly

Digital Sales Manager
cweatherly@wral.com
919-595-5261